that’s it i’m starting to post musings on my blog, as in i just lowered the barrier of entry for my thoughts into this blog. and no, i will not google for pictures of the globe or of users and put them here for you or link things like facebook, this is pure informative peek into my few neurons :-)
i’ve been reading and noticing this a lot lately, people are talking about how unsure they are that they will be able to monetize international internet users compared to US ones.
this means most likely that US users have more cache, more easy infrastructure for paying (paypal), shipping, and consumerism in general, meaning its easier to opt them into to stuff and suck money from them.
for example, i just read that facebook’s growth in the past year was mostly international and they are worried about not being able to monetize it.
it also spells opportunity, because if you can better monetize international users than the average ad-serving platform, you can be an easy drop-in for many sites/networks that have a large international crowd.
maybe its worth considering starting an ad-network focused on non-US markets… monetizing clicks and views in completely different ways.
1 Comment
Great topic.
Amit is absolutely right. But some points to think about:
1. The most naïve thought is like this: Coke is a global brand. Coke is being consumed in all the countries. All coke country managers advertise Coke. That means that you can get ad dollars in every country in the world.
2. I heard that Google is monetizing really well in Eastern Europe.
3. We have seen ad networks emerge all across the world now, the problem is that you need to partner with each one independently to start monetizing.
4. Clearly, the US is a much more mature region with higher CPCs/CPMs. However the competition is also crazy
5. UK is the #1 country in means of monetization (All companies say that…)
6. One final comment: It is now agreed that you can create a $1bn consumer internet company in Germany alone.
Bottom line: International is an opportunity but hard work.